Deciding what’s important and why time management isn’t

You can’t manage time.  It’s like trying to manage your cat: a frustrating and consistently unsuccessful activity.  Time passes regardless of how important or trivial whatever you are doing is.  The sea ebbs and flows, the wind blows, and time passes.  All are unmanageable and completely disinterested in our minutiae.

What you can manage is yourself and your choice of what to do.  So time management has always seemed something of a daft name for our efforts to be more effective.  Self-management might be more apt. 

But time is a useful way of measuring our focus and energy on tasks.  Or indeed the time we spend not doing things.  It is, however, nothing more than useful; it’s not the whole story.  That’s because we can’t measure the value of our activities over a given period of time.  The value of what we are doing has a much bigger impact on our success than how long it took to do.

So that’s the first and biggest secret of time management – decide what’s important.  Because unless you know what’s important and what’s not, you don’t know where best to spend your time.  Or to say it another way, you won’t know how best to spend your life.

Tread softly because you tread on my dreams

Most people have dreams, ideas and ambitions that they hope they will achieve one day.  I’m no exception and I doubt you are either.

The only trouble with dreams is that it’s a little tricky turning them in reality.  Our ambitious dreams often get trodden on by the little sceptic at the back of our minds who tells us we can't do whatever it is.  And too often we listen to the sceptic in us, instead of the dreamer.

Randy Pausch, who was  Professor of computer science at Carnegie Mellon, USA until he died in 2008, once wrote “Get tenure” on his to do list.  He laughed about it and said it was probably naive to write such a big thing on a To Do list.  He said should have broken it down into smaller chunks.  Maybe he was right, but he did become a Professor at Carnegie Mellon and did turn his dream into a reality.  His book “The Last Lecture” talks a lot about achieving dreams and is well worth a read.

There is a nugget of an idea here, though.  If we were to put our dreams onto our To Do lists, we might start doing more to achieve them.  We might start breaking them down into smaller tasks, and get on and do something about them.  Because unless we start doing something, we will definitely NOT achieve our dreams - that much is certain.

Just about every time management course I’ve ever been on, and I’ve attended a few, has always asked the same question.  What did you do today to achieve your most important goals?  What have you done this week, or this month?  Sadly, many people admit they haven’t done anything in a long time.  Many people admit they forget, for long periods of time, about their dreams and ambitions.

It’s worth more than a passing thought as we jot down what we intend to do today.

Being Productive when Tired

There are different types of tiredness at work.  Like:

• No sleep last night because of noisy neighbours/  baby crying/ didn’t get in till 3am (delete as appropriate) tiredness
• Been in the office since 7am, now it’s 5pm and I’m running out of steam tiredness
• Had a super productive day, got loads done, and now tailing off fast
• Just got back from a business trip and I’m jet-lagged or just plain tired from several days intensive work
• Got a cold/ headache/ hangover/other type of unwellness
• Not got a good reason, just firing on much less than three cylinders and don’t seem to care …. tiredness
• You probably know other types of tiredness at work.  It’s a universal problem. 

No matter how many books get bought on Time Management, it’s a simple fact of life that we get tired and work gets a lot more difficult.  So how can we be productive when dog-tired?

As Philip Pullman once said – “A bad day’s work is a lot better than no day’s work at all”.

So here are my ten tired, tried and tested ideas:

1. Work on your To Do List – and prioritise it.  Make sure everything you need to do is written down and then decide what needs to be done next.  The act of sorting out what needs to be done, and in what order, is motivating in itself, and more often than not prompts thought and action on the task.
2. Set your stop watch to 15 minutes and work on your Most Important Task.  Just 15 minutes, even if you work slowly.  Getting started on a task, even a little bit, moves things forward and will make the next 15 minutes easier to do.
3. If you can, take a nap.  Even a short nap can make a huge difference in your productivity and might make the difference between a decent day’s work, or a totally wasted day. 
4. Work on routine admin stuff, like expenses, filing, accounts or something that doesn’t take too much brain power.  I often that I can get quite engrossed in little tasks, and get quite a lot done despite initial tiredness.
5. Track your time.  You are most likely to waste time by web surfing, reading the paper or generally wasting time when you are tired.  And most likely to lose track of time when you are tired.  We do it without thinking, or realising how much time has gone.  If you track your time then at least you get reminded where the time is going, and can use another technique to try and get back on track. 
6. Learn something new.  Reading is productive, and a good way to learn about important but not urgent things.  So if you’ve been meaning to learn a new software package, or get up to date on industry trends, tired time might be perfect timing. 
7. Give yourself a deadline.  Not having a deadline for tasks can be a huge problem – when everything is urgent, but nothing absolutely has to be done today.  Work ahead and figure out deadlines for mini-tasks and work in hour long chunks, tracking your productive time in each hour.
8. Work with someone else.  Hold a meeting, a telecom or something that requires interaction with someone else.  It’s amazing how you perk up when reacting to someone else’s ideas and views.  Just be careful not to waste someone else’s time in the process of trying to rescue your own day.  I like holding meetings at the end of the day because it helps everyone keep going a bit longer, and the ideas are just as relevant.
9. Work on something you love.  It’s always easier to work on something that naturally inspires you.  It may be better to get something done in an area that flows easily during tired time, and work on more difficult things when you are fresh.
10. Remind yourself of your ultimate goals.  Not giving in to tiredness is difficult, and often the only way to do it is remind yourself why you do what you do, and why you love it.  It’s easier to motivate a tired brain when you know why it’s worthwhile. 

What are your top tips for working when tired?  I’d love to hear them.  And I promise not to disappear for such a long time again!

What does it mean to be Customer-Centric?

In theory, customers would be at the heart of every business. In practice, there’s a real tension that between business interests and customer needs and wants. All customers want great quality, service, and functionality at the lowest possible price, but businesses exist to deliver a return to their shareholders. So although most businesses start out with a focus on customer needs, bit by bit their attention shifts to profitability, operational efficiency, what their competitors are doing, etc, etc, etc. Over time they become less customer-centric and more company-centric or competitor-centric.

The rub, of course, is that for every business that does not pay close attention to customer needs, there is a competitor who does. And no matter how efficient a business is, unless it produces what customers want to buy it will not be successful over the long term.

Businesses that recognise and respect that tension, however, improve their profitability by adopting a customer centric strategy. By looking at every problem or opportunity from the point of view of the customer, the business gains new market insights and is better able to compete. They remember that the customer always has a choice.

Today’s renewed focus on being customer-centric is due to globalization and the internet, and the increased choice that customers now have as a result. Power has shifted away from the salesperson having all the knowledge, to the customer. An hour’s desk research now produces a list of suppliers in any given market, as well as a host of unbiased, real-life consumer reviews of how well the company or product performed when used in anger. When customers make an important purchase, they can spend as much time as they want researching their options and are quite likely to know more about it than any salesperson. The company that wins their business will offer the best value for their particular situation – whether they are looking long term or short term, whether they want something cheap and cheerful, or something they expect will last a lifetime.

So being customer centric means putting the customer at the heart of decision making and planning; being aware of different customer needs, and catering to a specific segment. Apple has done this to stunning and profitable affect.

How to Listen

1. Pay attention
2. Don’t talk
3. Don’t think about your reply while the other person is still speaking
4. Pause before replying
5. Think about what the other person has said
6. If it’s helpful, say back to them what you understood they said

How do you excel at listening?  What do you do badly?  What tips can you share to listen better?

What Gets Measured Gets Done

There’s nothing like a blog post on measurement to get comments flying.  It is as though in business “To Measure” or “Not To Measure” is an either/or.  Of course it isn’t!  Both qualitative and quantitative aspects of management and leadership can and must live happily side by side. 

It was Tom Peters, the indefatigable business guru who inspired this blog, who reminded me of the importance of measuring the important stuff in business.  I recently came across one of his essays from 1986 entitled “What Gets Measured Gets Done”.  In his tireless campaign to improve customer service, improve efficiency and generally shake up business people everywhere he advocates measuring our promises to improve.  Then holding ourselves accountable – weekly – with our peers. 

He suggests starting out by quantifying 10 areas that are fundamental to success: sound advice which just happens to work.

As regular readers will know I have been moaning about my weight for far too long.  I keep meaning to do something about it, and then nothing happens.  Well measurement turns out to be the answer.  By rigorously measuring my calorie intake on a daily basis at last I’m beginning to see results, even though my running has taken a bit of a back seat recently.  And I’m still eating everything I enjoy, admittedly in smaller quantities.

This isn't rocket science, but neither is it the Atkins diet, the cabbage soup diet or even the Dukan diet.  It's the measurement diet.  And it works astonishingly well, without buying a single book, DVD or branded kitchen scales.

Peters recommends regularly celebrating small successes, a Danish pastry for meeting a project milestone or whatever.  It’s nothing more complex than carrot and stick, or positive reinforcement, but it has a dramatic and hugely beneficial effect.  I'm looking forward to my slap up meal for losing a stone!

Thank you, Mr Peters.  Still inspiring excellence after all these years ...

And just in case you can’t find the article when you type “What Gets Measured Gets Done” into Google, here’s a link to the essay:  http://www.tompeters.com/col_entries.php?note=005143&year=1986. 

The Value in Neat and Tidy

Tidying up is a thoroughly therapeutic task. Organising something that was previously chaotic has so many benefits, quite apart from the calming effect on the soul. My kitchen cupboards recently unattached themselves from the wall thanks to an over-enthusiastic washing machine. Rather than have their precious contents become part of an insurance claim, I emptied the cupboards. This was not only hard work (who would have thought kitchen cupboard could hold so much?) but also revealing.

I found ingredients that had been bought twice (a surprising number), ingredients that should maybe be eaten up (nothing earlier than 2009, but even so …) and bottles that had never been opened (but will be now). In short, I had only a vague idea of what was in my cupboards. And I only moved three years ago!

Although kitchen structural defects are not to be recommended to anyone, I have found the act of clearing out, cleaning up, and re-organising to be extremely valuable. I have reassessed what I really need, what is only used occasionally or not at all. And I have resolved to simplify: which should save money, save space, and improve efficiency.

Transferring the same ideas to work is even more worthwhile. Although my hard-disk is unlikely to fall off its perch due to too much data, a spring clean and re-evaluation of what’s important yields similar benefits. Pruning projects has even more value than throwing out duplicate ingredients. The CRM database is next ….

So, it’s Summer Cleaning for me! It doesn’t have the same ring to it as Spring Cleaning, but it has all the lemon-scented benefits.




PS Getting to Excellent isn’t going into semi-retirement, despite appearances. I was away for two blissful weeks in Provence and surprisingly not motivated to blog. I wasn’t sure you would be interested in thyme-scented hills or how all food tastes better in France …