Thursday 18 November 2010

Keep on communicating

I've taken up running recently, and am still pretty useless. I'm slow, get out of breath quickly and generally find the whole thing exhausting. Not unnaturally, this has the effect of me wanting to stay in with a nice bottle of wine and a good film. Like a normal person.

Except that once a week I get an email from the nice people at parkrun. Parkrun organise a Saturday morning 5k dash round the local park, or in my case the Thames. It is also exhausting, but I’ve got to know a few people and am getting used to the mud. So the combination of the little reminder, the social, and some small conscience that I should be keeping fit, means I actually turn up on a Saturday morning as often as I can.

It dawns on me that the urge NOT to go running is a great deal greater than the urge to run; by quite a long way. So this little communiqué is doing a good job in reminding me to get out there.

And so it is with all marketing communications. Out of sight is out of mind, particularly if it’s something we can put off. It absolutely helps that this email is something I have opted to receive, is relevant to my interests and contains relevant news, but shouldn’t all our marketing communications have the same attributes?

It’s a challenge for all companies to regularly communicate relevant and interesting material to our target market. And the parkrun email seems to me to be a good example.

Meanwhile I am carbohydrate loading ready for my run on Saturday. The only part of the whole process I find really rewarding …

22 comments:

  1. Diskdatadestruction.net offers hard drive destruction, Paper shredding at Hauppauge NY, Suffolk County NY, Long Island NY, Ronkonkoma NY, Melville NY, Huntington NY, Garden City NY, Farmingdale NY, Westbury NY, Bohemia NY, Stony Brook NY,

    ReplyDelete
  2. geffnerkersch.com Divorce Attorney Nassau County NY, Prenuptial Agreements Nassau County NY. Call us now: (516) 268-9898"/>

    ReplyDelete
  3. Nyallpurposepaving.com offers Paving Contractor, Parking Lot Repairs, sealing, striping, Oil and Stone Driveways at Riverhead NY, Quogue NY, Hamptons NY, Southampton NY, Sag Harbor NY, Green point NY, Wading River NY, East Moriches NY, Center Moriches NY, Mannorville NY, Miller Place NY , Mt. Sinai NY,Greenport NY"/>

    ReplyDelete
  4. Bedbugprocpc.com offers Bed Bug Exterminator, Bed Bug Inspections, Bed Bug Elimination, Bed Bug Inspection for Hotels and Residential and Commercial Bed Bug at Palo Alto CA, San Mateo CA, San Jose CA, Belmont CA, San francisco CA, Redwood City CA, Sunnyvale CA"/>

    ReplyDelete
  5. Atopcommercialpaving.com offers Commercial Paving, Asphalt Contractor, and Parking Lot Resurfacing at Queens NY, Nassau County, Bayside NY, Jamaica NY, Middle Village NY, Ozone Park NY, Howard Beach NY, Little Neck NY

    ReplyDelete
  6. Jettonsgrading.com offers Grading, Excavation and Paving Contractor, Land Clearing Services, Septic Systems, Retaining Walls and Driveways, Drainage Systems, Construction Site Clean-Up, Demolition Contractor at Walhalla SC, Seneca SC

    ReplyDelete
  7. Bedbugprocpc.com offers Bed Bug Exterminator, Bed Bug Inspections, Bed Bug Elimination, Bed Bug Inspection for Hotels and Residential and Commercial Bed Bug at Palo Alto CA, San Mateo CA, San Jose CA, Belmont CA, San francisco CA, Redwood City CA, Sunnyvale CA

    ReplyDelete
  8. Jettonsgrading.com offers Grading, Excavation and Paving Contractor, Land Clearing Services, Septic Systems, Retaining Walls and Driveways, Drainage Systems, Construction Site Clean-Up, Demolition Contractor at Walhalla SC, Seneca SC

    ReplyDelete
  9. Landscape , Outdoor, Landscape Lighting Installation, Lawn Sprinkler Design, Repairs, Installation, Lawn IrrigaLandscape , Outdoor, Landscape Lighting Installation, Lawn Sprinkler Design, Repairs, Installation, Lawn Irrigation Service, Sprinkler System Backflow Testing at Long Island, Nassau County, Suffolk County, Dix Hills NY, Huntington NY, Syosset NY, Smithtown NY and Happauge NYLandscape , Outdoor, Landscape Lighting Installation, Lawn Sprinkler Design, Repairs, Installation, Lawn Irrigation Service, Sprinkler System Backflow Testing at Long Island, Nassau County, Suffolk County, Dix Hills NY, Huntington NY, Syosset NY, Smithtown NY and Happauge NYtion Service, Sprinkler System Backflow Testing at Long Island, Nassau County, Suffolk County, Dix Hills NY, Huntington NY, Syosset NY, Smithtown NY and Happauge NY

    ReplyDelete
  10. reliablecommercialpaving.com offers Parking lot paving, walk way construction, Commercial paving, asphalt, Parking Lot Repairs, Parking Lot Striping, Commercial Blacktop, Parking Lot Repairs, Commercial Paving Contractor, Commercial Asphalt Contractor at New Jersey at Hanover NJ, East Orange NJ, Newark NJ, Morristown NJ, Summit NJ , Union NJ, Hackensack NJ, Patterson NJ

    ReplyDelete
  11. Complete-pest-control.com offers Pest Control, Exterminator, Rodent Control, Rodent Elimination, and Pest Elimination at Palo Alto CA, San Mateo CA, San Francisco CA, Redwood City CA, Sunnyvale CA, and Belmont CA

    ReplyDelete
  12. Davispestmanagement.com offers Pest Control, Exterminator, Bed Bug Removal, Inspections, Rodent, Pest Elimination, Commercial, Residential, Professional, Licensed Exterminator , Scorpion, Bee Hive, Hornet, Fire Ant Removal by Service Area, Las Vegas NV

    ReplyDelete
  13. Viceroy Investigations and Consulting LLC is a member of the Chamber of Commerce of the Massapequa's offer security consulting, assessments and training to large and small businesses. Let us help you design and implement policies that aid in Safe hiring, Work Place security and Information Security. Call us: 516-694-0093

    ReplyDelete
  14. Realestatebydavidschoelles.com offers David Schoelles Real Estate, Cash for Homes at Arizona, Scottsdale AZ, and Phoenix AZ

    ReplyDelete
  15. johnniescarwashonoak.com offer Best Car Wash on Long Island, Detailing Centre, Car Detailing, Brushless Car Wash, Full-Service Car Wash, Car Detailing, SUV Detailing, Best Car Wash, Auto Detailing, SUV Detailing, Lease Return Detailing at Copiague NY, Lindenhurst NY, Amityville NY

    ReplyDelete
  16. The Center for Body Wellness offers Massage and CBD Massage at Rochester NY. Call us now: 585-266-6730

    ReplyDelete
  17. HandRails | Security Cages | Steel Coating | Custom Ironwork | Welding at Tucson AZ

    ReplyDelete
  18. David Schoeless Plumbing, David Schoeless at AZ, Scottsdale AZ, Phoenix AZ

    ReplyDelete
  19. davidschoelles.net offersDavid Schoeless Plumbing, David Schoeless at AZ, Scottsdale AZ, Phoenix AZ

    ReplyDelete
  20. Carpet, upholstery cleaning, carpet stain, odor removal, carpet steam, ceramic tile, commercial carpet cleaning at mobile al

    ReplyDelete
  21. Kitchen cabinets and Kitchen cabinet supplier, remodeling, countertops, New Kitchen Cabinets, Wood Kitchen Cabinets

    ReplyDelete
  22. Fleet Tire Repair Service, Mobile Truck Tire repair, Fleet Roadside Assistance and Mobile flat Truck Tire repair at Queens NY

    ReplyDelete