Monday, 2 April 2012

Be Sure of What you Want

Driven, ambitious and competitive; this is hardly the description you would expect of someone born into a wealthy family.  But it might be more understandable when you know the person’s father.  Charles Wintour was editor of the London Evening Standard following a decorated military career.  His daughter Anna obviously inherited his coolness under fire.

Anna Wintour is, of course, the legendary editor-in-chief of American Vogue who was savagely depicted in The Devil Wears Prada.  Ms Wintour is characteristically unruffled by such things.  She has been editor of Vogue since 1988 and has a loyal following from friends and staff.    She is unrepentant about her management style, saying[1] “people respond well to people who are sure of what they want”.  Her skill of course is both knowing what she wants, and being mostly right.   Her track record is impressive and Vogue continues to be an icon for all that is desirable in fashion and lifestyle.  It has made and broken many promising careers.

Being sure of what you want sounds simple enough, but reaching the point of clarity and being able to communicate it clearly isn’t always easy.  Without that clarity, however, decision making becomes laboured and people confused.  Your decisions may or may not be popular, as is the case with Ms Wintour, but at least people know where they stand.

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