Friday, 17 February 2012

What Steve Jobs Taught Me

Let me say at the outset that I didn’t know Steve Jobs, or ever work with him.  In fact I haven’t even read the book that EVERYONE seems to be reading at the moment – his biography by Walter Isaacson.  And I don’t intend to anytime soon.  Which I guess makes me supremely unqualified to write about any lessons he taught anyone. 

But Steve Jobs did, apparently, teach me one thing. 

It doesn’t involve any form of computing, is completely unconnected to tablets or smart phones, and is so ordinary that it doesn’t even begin to give away its power. 

What is it?  It is planning in analog. 
Unusually for me, I didn’t even need to read a book to get the idea; it came in a freely downloadable pdf.  Plan in analog.  So simple, so obvious, but so, so powerful.

I happened to be working on a presentation and tried the idea out.  I replaced my much loved but very broken fountain pen with a sleek, inexpensive silver number and invested in a nice notebook (without a power pack).  And I started to write.  And draw bubbles.  And more bubbles.  Turned the page and did it again.  For hours on end. 
It is notable how the brain is free to think creatively when it doesn’t get caught up worrying about point sizes, or whether boxes are lined up.  I thought about my BIG IDEAS.  I criticized them, turned the page and started again.  I have pages and pages of mind maps, notes, crossings out and ideas that run off the edge of the page.  Pen and paper isn’t nearly as flexible or forgiving of mistakes as my Office software, but it is superb at freeing the mind.

I hope I produced a better presentation with my inspiration from Steve Jobs.  I know I created it more quickly than if I hadn’t done my pen and paper planning.  I guess I won’t know until it closes a sale or makes an entire audience stand up to applaud. 

The process has taught me an important lesson – pre-planning on paper should be given plenty of time.  It produces better structure, better ideas, and hopefully a better end result.  It certainly saves time. 

I shall credit Steve Jobs with the lesson.  It’s not as earth-shattering as the iPhone or iPad, but looking at his presentations I can well believe he devoted considerable time to worrying about big ideas before worrying about how it might look on the screen.

Watch “The Presentation Secrets of Steve Jobs” by Camine Gallo here:  His book “The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience” is also well worth a read.  OK – I’ll admit to having read that one!


  1. Divorce Attorney Nassau County NY, Prenuptial Agreements Nassau County NY. Call us now: (516) 268-9898

  2. offers Paving Contractor, Parking Lot Repairs, sealing, striping, Oil and Stone Driveways at Riverhead NY, Quogue NY, Hamptons NY, Southampton NY, Sag Harbor NY, Green point NY, Wading River NY, East Moriches NY, Center Moriches NY, Mannorville NY, Miller Place NY , Mt. Sinai NY,Greenport NY

  3. offers Bed Bug Exterminator, Bed Bug Inspections, Bed Bug Elimination, Bed Bug Inspection for Hotels and Residential and Commercial Bed Bug at Palo Alto CA, San Mateo CA, San Jose CA, Belmont CA, San francisco CA, Redwood City CA, Sunnyvale CA

  4. Complete pest control specializing in Rodents & Rodent Proofing, has 40 years of experience in dealing with nuisance pests such as skunks, possums and raccoons. Our business is based on honesty, integrity and reliability, so you can count on us to solve all your wildlife problems. 650-839-9999, 408-246-0492, 415-818-6301

  5. offers Commercial Paving, Asphalt Contractor, and Parking Lot Resurfacing at Queens NY, Nassau County, Bayside NY, Jamaica NY, Middle Village NY, Ozone Park NY, Howard Beach NY, Little Neck NY

  6. offers Pest Control, Exterminator, Bed Bug Removal, Inspections, Rodent, Pest Elimination, Commercial, Residential, Professional, Licensed Exterminator , Scorpion, Bee Hive, Hornet, Fire Ant Removal by Service Area, Las Vegas offers Pest Control, Exterminator, Bed Bug Removal, Inspections, Rodent, Pest Elimination, Commercial, Residential, Professional, Licensed Exterminator , Scorpion, Bee Hive, Hornet, Fire Ant Removal by Service Area, Las Vegas NV

  7. Viceroy Investigations and Consulting LLC is a member of the Chamber of Commerce of the Massapequa's offer security consulting, assessments and training to large and small businesses. Let us help you design and implement policies that aid in Safe hiring, Work Place security and Information Security. Call us: 516-694-0093

  8. The thing I learned from him is be confident show you what offer as the best and provide the client they need that they are sure that there products are what the business needs.
    buy logo online

  9. offers Grading, Excavation and Paving Contractor, Land Clearing Services, Septic Systems, Retaining Walls and Driveways, Drainage Systems, Construction Site Clean-Up, Demolition Contractor at Walhalla SC, Seneca SC

  10. offers Mobile paper shredding, Mobile hard drive destruction at Hauppauge NY, Suffolk County NY, Long Island NY, Ronkonkoma NY, Melville NY, Huntington NY, Garden City NY, Farmingdale NY, Westbury NY, Bohemia NY, Stony Brook NY, Nassau County NY

  11. offers Parking lot paving, walk way construction, Commercial paving, asphalt, Parking Lot Repairs, Parking Lot Striping, Commercial Blacktop, Parking Lot Repairs, Commercial Paving Contractor, Commercial Asphalt Contractor at New Jersey at Hanover NJ, East Orange NJ, Newark NJ, Morristown NJ, Summit NJ , Union NJ, Hackensack NJ, Patterson NJ