Monday, 18 January 2010


If you are a small business owner looking for inspiration then Emma Wimhurst’s new book “BOOM!” could be just what you are looking for. It is like no other business book I have seen before.

Beautifully presented in more than full colour (you will see what I mean when you open it) Emma writes with authority about the principles that built her own successful business in four very short years. In addition to running her own business, she also worked for Revlon for 12 years, so has corporate credentials.

Like a business version of Mary Poppins, she won’t stand for any nonsense – business requires discipline, and woe betides anyone who thinks they can just wing it. A clear strategy, a written business plan, exceptional marketing and keeping control of costs are all required to build an excellent business. And so they are, but in BOOM! they are presented in a clear and practical way with lots of real-life examples. Emma gives a fascinating insight into how she managed her business, from the spreadsheets she used to how she recruited.

BOOM! makes compelling reading – from the details to the bigger picture. It didn’t take me long to read, but much of the advice takes time to assimilate, and because it’s so beautifully presented, it is a pleasure to dip into as and when needed. My copy arrived on Friday and I devoured it over the weekend. Part case study, part business mentor, BOOM! is both fun and useful. Recommended.

BOOM! by Emma Wimhurst, published by DIVA Publishing.


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