Thursday, 19 February 2015

Company Culture as a Competitive Advantage

Get more done and be happier at work


For a company to grow it needs firm foundations, and foundations in the business world are made of systems and culture.  Systems ensure things get done, and get done properly.  And culture ensures the company stays nimble in a competitive world.

Without a strong and positive culture, decisions are agonizingly slow, and disagreements are alarmingly frequent. 

Systems and culture are the two things that don’t get thought about as a company is struggling to survive and grow.  But at some point, both become very important.

But what is culture?  And does it really have an impact on the bottom line?  Culture is a combination of strategy and the choices that are made to implement that strategy.  For example, if strategy is to service a small number of high value clients, then culture is the choices that are made in implementing that strategy.  Culture is a corporate shorthand – “the way we do things here” – and when it works it means that everyone understands how to make good decisions.

Even something as seemingly vague as culture  must be measured.  Without measurement you don’t know whether you are actually creating the culture you want, or whether people are just paying lip service to the ideals.  Culture is only an asset to the business when it adds value day by day and customer by customer.

Once you can define what sort of culture you want in your business, lots of decisions start to get easier.  Building capabilities within the organisation is done in line with company culture.  Handling clients is done in line with company culture. 

Once good measurements are in place you can clearly see how things are progressing, and have an idea whether you are on target or not.

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