I do not regard advertising as entertainment or an art for, but as a medium of information
That line was written by David Ogilvy, one of the most successful advertising men of all time. After having worked in advertising for many years, I know that Ogilvy chose his words carefully. Too much advertising is entertaining, clever, confusing or enigmatic rather than focused on the product. It’s just too easy to think that factual copy is boring, dull or that it won’t engage the reader. So instead we attempt to entertain, tell stories, be mysterious, or a whole host of things that confuse the reader.
Even in this line Ogilvy is selling. It’s the first sentence of his book “Ogilvy on Advertising” and it manages to inform, challenge and engage the reader all at the same time. It is also one of the most fundamental principles in advertising – your time, work, and money is wasted unless your words sell something. As soon as you open his book you meet the man face to face with his challenge – sell or else!
The challenge that Ogilvy sets is a big one. To analyse the product or service so completely that the features and benefits are so well understood that the product or service can be clearly explained. And that the most important benefit engages and enthralls the reader. Just as Ogilvy’s copy does.
Here is the man himself: http://www.youtube.com/watch?v=Br2KSsaTzUc He spoke directly to his audience long before the days of YouTube or Google.
He would have been pleased to see how many people have viewed his crackly old recording. And would likely be amazed at how his predictions have turned out to be absolutely true. Actually, he was probably more confident than that.
Now, back to that letter I was writing. My first sentence needs a little more work, I think …..
"Welcome to We Buy Houses South Florida, the Official Cash Home Buyer of South Florida, Florida, and surrounding areas.
ReplyDeleteWe provide home sellers with a cash option to purchase their property quickly—with NO Repairs, and NO Fees or Commissions.
Simply go to our website or call us at (800) 766-7745 to get a no-obligation cash home offer sent to you. It’s free and confidential.
Avoiding foreclosure? Facing divorce? Moving? Upside down in your mortgage? Liens? It doesn’t matter whether you live in it, you’re renting it out, it’s vacant, or not even habitable. We help owners who have inherited an unwanted property, own a vacant house, are behind on payments, owe liens, downsized, and can’t sell… even if the house needs repairs that you can’t pay for… and yes, even if the house is fire damaged or has bad rental tenants.
Basically, if you have a property and need to sell it… we’d like to make you a fair cash offer and close on it when you’re ready to sell.
Just contact us today to get started!"
Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our.
ReplyDeleteLove back Solution Specialist
Vashikaran specialist
Love Vashikaran Specialist
Vashikaran Specialist in India Vashikaran Specialist in Bangalore Vashikaran Specialist in Mumbai Love Vashikaran Specialist in MumbaiBlack magic specialist astrologer
Nyallpurposepaving.com offers Paving Contractor, Parking Lot Repairs, sealing, striping, Oil and Stone Driveways at Riverhead NY, Quogue NY, Hamptons NY, Southampton NY, Sag Harbor NY, Green point NY, Wading River NY, East Moriches NY, Center Moriches NY, Mannorville NY, Miller Place NY , Mt. Sinai NY,Greenport NY
ReplyDeleteComplete pest control specializing in Rodents & Rodent Proofing, has 40 years of experience in dealing with nuisance pests such as skunks, possums and raccoons. Our business is based on honesty, integrity and reliability, so you can count on us to solve all your wildlife problems. 650-839-9999, 408-246-0492, 415-818-6301
ReplyDeletegeffnerkersch.com Divorce Attorney Nassau County NY, Prenuptial Agreements Nassau County NY. Call us now: (516) 268-9898
ReplyDeleteBedbugprocpc.com offers Bed Bug Exterminator, Bed Bug Inspections, Bed Bug Elimination, Bed Bug Inspection for Hotels and Residential and Commercial Bed Bug at Palo Alto CA, San Mateo CA, San Jose CA, Belmont CA, San francisco CA, Redwood City CA, Sunnyvale CA
ReplyDeleteDavispestmanagement.com offers Pest Control, Exterminator, Bed Bug Removal, Inspections, Rodent, Pest Elimination, Commercial, Residential, Professional, Licensed Exterminator , Scorpion, Bee Hive, Hornet, Fire Ant Removal by Service Area, Las Vegas NV
ReplyDeleteAtopcommercialpaving.com offers Commercial Paving, Asphalt Contractor, and Parking Lot Resurfacing at Queens NY, Nassau County, Bayside NY, Jamaica NY, Middle Village NY, Ozone Park NY, Howard Beach NY, Little Neck NY
ReplyDeleteJettonsgrading.com offers Grading, Excavation, and Paving Contractor, Land Clearing Services, Septic Systems, Retaining Walls and Driveways, Drainage Systems, Construction Site Clean-Up, Demolition Contractor at Walhalla SC, Seneca SC
ReplyDeleteDiskdatadestruction.net offers Mobile paper shredding, Mobile hard drive destruction at Hauppauge NY, Suffolk County NY, Long Island NY, Ronkonkoma NY, Melville NY, Huntington NY, Garden City NY, Farmingdale NY, Westbury NY, Bohemia NY, Stony Brook NY, Nassau County NY
ReplyDeleteViceroy Investigations and Consulting LLC is a member of the Chamber of Commerce of the Massapequa's offer security consulting, assessments and training to large and small businesses. Let us help you design and implement policies that aid in Safe hiring, Work Place security and Information Security. Call us: 516-694-0093
ReplyDeleteMod ets2 jetbus 3 shd
ReplyDeleteMod ets2 jetbus 3 UHD PACK
Mod ets2 jetbus 3 SDD Scania K410
Download ETS2 V1.40 Full dlc Euro truck simulator 2 v1.40 beta
Mod ets2 jetbus 3 HDD
Rindray Mod Jetbus 3 SHD dan HDD Yuli indrayana ets2 v1.30 Mod ets2 indonesia
jetbus 3 shd base adudu edit diny ETS2 V1.30-1.38 mod ets2 indonesia
Mod jetbus 3 shd by Angga Saputro Cvt FPS ets2 v1.30 - 1.35 ets2 indonesia
Mod jetbus 3 by atarik ramadhani ets2 V1.30 ets2 indonesia
Mod ets2 Indonesia Jetbus 3 HDD by FPS ETS2 V1.23 - V1.30
A fantastic article, thanks for sharing. Do check below:
ReplyDeletecustom logo
reliablecommercialpaving.com offers Parking lot paving, walk way construction, Commercial paving, asphalt, Parking Lot Repairs, Parking Lot Striping, Commercial Blacktop, Parking Lot Repairs, Commercial Paving Contractor, Commercial Asphalt Contractor at New Jersey at Hanover NJ, East Orange NJ, Newark NJ, Morristown NJ, Summit NJ , Union NJ, Hackensack NJ, Patterson NJ
ReplyDeleteLandscape , Outdoor, Landscape Lighting Installation, Lawn Sprinkler Design, Repairs, Installation, Lawn Irrigation Service, Sprinkler System Backflow Testing at Long Island, Nassau County, Suffolk County, Dix Hills NY, Huntington NY, Syosset NY, Smithtown NY and Happauge NY
ReplyDeletejohnnyontheshop.com offers Supermarket, Food , Costco ,Home depot , Supermarket home , groceries home , home delivery for seniors, shopping for seniors, Elder services, Senior services, BJS Home Delivery, Prescription Drug Delivery, Department Store Delivery, Fry’s Food Delivery, Lowes home Delivery Service at Scottsdale AZ"/>
ReplyDeleteI am very happy after visiting your website with very useful information. I am from one of the digital marketing agency... To visit my agency click on link Visitdigitalguru
ReplyDeleteThe Center for Body Wellness offers Massage and CBD Massage at Rochester NY. Call us now: 585-266-6730
ReplyDeleteImprovesearchresults.com has helped thousands of small business expand their business through website design and search engine optimization. Since 2004, we have been industry leaders in helping business owners create their successful digital campaigns
ReplyDeleteThanks for sharing informative content…Find best digital marketing company to know more and Contact us on given no.…
ReplyDeleteYankeeclippersbarbershop.com offers Barbershop, Men’s Haircuts, Straight razor cuts, Neck shave, Trendy haircuts, Barber, Straight Razor shaves at Augusta GA. Call us now: 706.496.3342
ReplyDeleteHandRails | Security Cages | Steel Coating | Custom Ironwork | Welding at Tucson AZ
ReplyDeleteKeywords: tool fabrication Tucson AZ, custom awnings Tucson AZ, HandRails Tucson AZ,
Decorative HandRails Tucson AZ, Security Cages Tucson AZ, Steel Coating Tucson
AZ, Custom Ironwork Tucson AZ, Ornamental Handrails Tucson AZ, Welding Tucson
AZ
Excellent post! I really like this post. Moreover we provide the best Spotify spotify playlist transfer -musconv. If you are a music lover then should log in here and enjoy the best music.
ReplyDeleteThanks for sharing an informative content…Find app development company USA to develop your idea into mobile application...
ReplyDeleteCool blog site friend I'm about to suggest this to all my listing contacts.
ReplyDeletebrand building agency
This content material is written very well. Your use of formatting when making your factors makes your observations very clear and clean to apprehend. Thank you.
ReplyDeleteLaw essay help UK
I am happy to see your blog, thanks for sharing it with us.
ReplyDeleteLaw Coursework Writer
Thanks for sharing such informative Information. It is really helpful for me and I get my lots of solution with this blog. For more interesting information I bookmark this and I hope your next article comes soon. Mobile App Development Company in San Jose
ReplyDeleteYou deliver informative post. I like your post. Further, We provide the best Insurance security of better life for more information visit this website.
ReplyDeleteRealestatebydavidschoelles.com offers David Schoelles Real Estate, Cash for Homes at Arizona, Scottsdale AZ, and Phoenix AZ
ReplyDeleteGreat post. I was checking constantly this blog and I'm
ReplyDeleteimpressed! Extremely helpful info specially the last part :
) I care for such information much. I was seeking this certain info for
a very long time. Thank you and good luck.
Acts 1:8 Foundation
johnniescarwashonoak.com offer Best Car Wash on Long Island, Detailing Centre, Car Detailing, Brushless Car Wash, Full-Service Car Wash, Car Detailing, SUV Detailing, Best Car Wash, Auto Detailing, SUV Detailing, Lease Return Detailing at Copiague NY, Lindenhurst NY, Amityville NY
ReplyDeleteNice article thank you for this. Check the Kenya visa photo requirements before you apply for the Kenya visa through online visa application. The e visa application offers the fast visa services. Thank you
ReplyDeleteMost Trustworthy Platform To buy instagram followers , buy instagram likes and buy instagram views instantly and Grow your Engagement ❤ Best Customer Support 24/7 and Instant Delivery.
ReplyDeleteHi
ReplyDeleteI was recently researching about notary services in Dubai, I was writing and came across this page on your website.
I think that they would help anyone in the future looking for more information about notary services in Dubai
My website is providing services about notary in Dubai Notary services Dubai - Certified true copy attestation services Dubai
Thanks for your time.
Carpet, upholstery cleaning, carpet stain, odor removal, carpet steam, ceramic tile, commercial carpet cleaning at mobile al
ReplyDeleteJ Gamble, Portfolio Website
ReplyDeletenorwalkfloorsanding.com offers Wood Floor refinishing, Installation, Oak Floor Refinishing, Staining, Flooring Contractor, Wood Floor Sanding, Residential Wood Flooring in Norwalk CT
ReplyDeleteKitchen cabinets and Kitchen cabinet supplier, remodeling, countertops, New Kitchen Cabinets, Wood Kitchen Cabinets
ReplyDeleteWatersports and Sunset CruisesOver The Top ChartersOver The Top Charters is a family owned and family operated Watersports charter run by Northport brothers Preston and Spencer. With Preston teaching and Spencer driving, you're guaranteed to have an Over The Top experience. We offer premier Wakeboarding and Wakesurfing, Waterskiing, instructional lessons
ReplyDeleteFleet Tire Repair Service, Mobile Truck Tire repair, Fleet Roadside Assistance and Mobile flat Truck Tire repair at Queens NY
ReplyDeleteeandmconcrete.com offers, Commercial Concrete Dallas OR, Commercial Construction Dallas OR, Call us now: 503-949-5195
ReplyDeleteCosimos Italian and Cosimos Restaurant, Italian Restaurant, Grilled Pizza, Fine Dining at Bellport NY and East Patchogue NY, Patchogue NY
ReplyDelete