Wednesday, 8 September 2010

Marketing results matter

Marketing results matter - good results and bad results - and are well worth studying. And here's why.

If you don’t pay attention to the results of your marketing, you are not listening to your prospective customers. They tell you, through their responses (positive, negative or indifferent), what is relevant to them and what is not. They tell you what is addressing their problems, and what is not. They tell you what they need, and what they don’t need. Powerful stuff.

History shows that companies who don’t listen to their market get results that match their attentiveness.

So pay attention to your marketing results – good, bad and indifferent.


  1. You're so right, Caroline.

    Organisations often just get on with the marketing without thinking about the impact or about what works well.

    Your post is a good reminder.

  2. I like your post Caroline. Short but straight to the point.

  3. Thanks Margaret and Peter for your positive remarks. Marketing measurement still doesn't get enough attention despite its power. An opportunity for professional marketers ...