Thursday, 6 May 2010

Voice of the Country

Today the UK votes for its next government. It is the ultimate in customer satisfaction surveys.

It’s still early in the day, so I have no idea what percentage of people will vote, but I suspect the turnout might be high. We are just coming out of a deep recession and have witnessed the dirty laundry of MP’s expenses claims. I expect a few people might have an opinion or two on both matters.

Only yesterday I had a last minute email from a local MP pleading his case. The thought of losing your job focuses the mind somewhat. I doubt he has much to worry about, but we shall see. As in every customer survey, there are always a few surprises.

Yesterday I talked about interactive marketing, and the sometimes slow response of the marketing profession to engage with customers. Maybe the government will be next in having to face the realities of a better informed and more demanding electorate. The internet allowed Barack Obama to embrace Facebook and social media to get his message across, but it’s a two-way street.

Elected governments and public servants now have an opportunity to listen to people’s views long before election time, but they have to choose to listen. It will be interesting to see how the next government choses to interact. It will be a government born into a more interactive era than ever before.

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