Using relevant data in your pitch can make a case more strongly than just words ever could: providing you get it right. Too often we spend time gathering the data, then fling it together the night before hoping that the “figures will speak for themselves”. Well they might – if everyone was awake to hear them.
THIS is what we have to fix. Let’s get a project manager onto it!
THAT is what we need to improve! And fast – this could be important …
But how do you do it?