I’m a secret lemonade drinker (R Whites! R Whites!)At least three things that make this pure genius:
I’ve been trying to give up, but it’s been one of those nights (R Whites! R Whites!)
R White’s lemon-a-a-ade, R White’s lemon-a-a-ade
I’m a secret lemonade drinker (R Whites!)
- Inversion. Turning an innocent pleasure into a guilty secret is memorable (as well as silly). Allen was a funny man, apparently fond of telling Marsh “I’ll come to your funeral, if you come to mine”.
- Research. Allen Brady & Marsh analysed market research data to great effect. Their ads were based on the best data their clients could buy. Mike Brady was the analytical part of the trio and no small part of their success.
- Advertises the brand. Crazy as it sounds; not all advertising does this. The brand name is repeated 7 times in this 30 second ad.