Marketing results matter

Marketing results matter - good results and bad results - and are well worth studying. And here's why.

If you don’t pay attention to the results of your marketing, you are not listening to your prospective customers. They tell you, through their responses (positive, negative or indifferent), what is relevant to them and what is not. They tell you what is addressing their problems, and what is not. They tell you what they need, and what they don’t need. Powerful stuff.

History shows that companies who don’t listen to their market get results that match their attentiveness.

So pay attention to your marketing results – good, bad and indifferent.