Thursday 16 September 2010

Do you love or hate your marketing systems?

Software systems - you either love ‘em, or you hate ‘em. Well, actually, for the most part we love them (and need them) and hate them (when they don’t do what we want).

Sales and marketing has become too complex to manage without systems: those that you love and those that you hate. Sales people are well known for being rather wary of CRM systems – for good and bad reasons. Marketing people would like to manage without, but can’t.

But whether it’s a manual process or a software system, systems of all sorts are vital for efficient and effective sales and marketing.

It’s not always easy to tell whether a system is effective or not. We have all come to rely on email, but the time saved in being able to send a message with hardly a thought has meant we have so many more messages to read. So the time saved is now spent sorting and figuring out what is important and what is not.

It’s the same with many other systems. Customer Relationship Management (CRM) systems can hold an enormous amount of data, but can you see the information you need? Can you identify whether time and effort is being spent with the right customers with the right results? Not always ....

So it’s worth stepping back from time to time and thinking about what you and your senior team really need to know about your marketing. Are your systems alerting you quickly enough to problems? Are they providing sufficient visibility into what’s happening? And if they don’t, what can you do about it? Another report? Collecting different data? Or pulling together information that’s already there so you can see the situation more clearly?

Marketing is all about difference – demonstrating to your customers why you are different, and providing a better solution to their problem or opportunity. Be different, and create systems that enable you to do that better than any of your competitors.

24 comments:

  1. Diskdatadestruction.net offers hard drive destruction, Paper shredding at Hauppauge NY, Suffolk County NY, Long Island NY, Ronkonkoma NY, Melville NY, Huntington NY, Garden City NY, Farmingdale NY, Westbury NY, Bohemia NY, Stony Brook NY,
    and Nassau County NY

    ReplyDelete
  2. geffnerkersch.com Divorce Attorney Nassau County NY, Prenuptial Agreements Nassau County NY. Call us now: (516) 268-9898

    ReplyDelete
  3. Nyallpurposepaving.com offers Paving Contractor, Parking Lot Repairs, sealing, striping, Oil and Stone Driveways at Riverhead NY, Quogue NY, Hamptons NY, Southampton NY, Sag Harbor NY, Green point NY, Wading River NY, East Moriches NY, Center Moriches NY, Mannorville NY, Miller Place NY , Mt. Sinai NY,Greenport NY

    ReplyDelete
  4. "Atopcommercialpaving.com offers Commercial Paving, Asphalt Contractor, and Parking Lot Resurfacing at Queens NY, Nassau County, Bayside NY, Jamaica NY, Middle Village NY, Ozone Park NY, Howard Beach NY, Little Neck NY

    ReplyDelete
  5. Landscape , Outdoor, Landscape Lighting Installation, Lawn Sprinkler Design, Repairs, Installation, Lawn Irrigation Service, Sprinkler System Backflow Testing at Long Island, Nassau County, Suffolk County, Dix Hills NY, Huntington NY, Syosset NY, Smithtown NY and Happauge NY

    ReplyDelete
  6. Nyallpurposepaving.com offers Paving Contractor, Parking Lot Repairs, sealing, striping, Oil and Stone Driveways at Riverhead NY, Quogue NY, Hamptons NY, Southampton NY, Sag Harbor NY, Green point NY, Wading River NY, East Moriches NY, Center Moriches NY, Mannorville NY, Miller Place NY , Mt. Sinai NY,Greenport NY

    ReplyDelete
  7. Jettonsgrading.com offers Grading, Excavation and Paving Contractor, Land Clearing Services, Septic Systems, Retaining Walls and Driveways, Drainage Systems, Construction Site Clean-Up, Demolition Contractor at Walhalla SC, Seneca SC

    ReplyDelete
  8. Bedbugprocpc.com offers Bed Bug Exterminator, Bed Bug Inspections, Bed Bug Elimination, Bed Bug Inspection for Hotels and Residential and Commercial Bed Bug at Palo Alto CA, San Mateo CA, San Jose CA, Belmont CA, San francisco CA, Redwood City CA, Sunnyvale CA

    ReplyDelete
  9. Landscape , Outdoor, Landscape Lighting Installation, Lawn Sprinkler Design, Repairs, Installation, Lawn Irrigation Service, Sprinkler System Backflow Testing at Long Island, Nassau County, Suffolk County, Dix Hills NY, Huntington NY, Syosset NY, Smithtown NY and Happauge NY

    ReplyDelete
  10. reliablecommercialpaving.com offers Parking lot paving, walk way construction, Commercial paving, asphalt, Parking Lot Repairs, Parking Lot Striping, Commercial Blacktop, Parking Lot Repairs, Commercial Paving Contractor, Commercial Asphalt Contractor at New Jersey at Hanover NJ, East Orange NJ, Newark NJ, Morristown NJ, Summit NJ , Union NJ, Hackensack NJ, Patterson NJ

    ReplyDelete
  11. Complete-pest-control.com offers Pest Control, Exterminator, Rodent Control, Rodent Elimination, and Pest Elimination at Palo Alto CA, San Mateo CA, San Francisco CA, Redwood City CA, Sunnyvale CA, and Belmont CA

    ReplyDelete
  12. Davispestmanagement.com offers Pest Control, Exterminator, Bed Bug Removal, Inspections, Rodent, Pest Elimination, Commercial, Residential, Professional, Licensed Exterminator , Scorpion, Bee Hive, Hornet, Fire Ant Removal by Service Area, Las Vegas NV

    ReplyDelete
  13. Viceroy Investigations and Consulting LLC is a member of the Chamber of Commerce of the Massapequa's offer security consulting, assessments and training to large and small businesses. Let us help you design and implement policies that aid in Safe hiring, Work Place security and Information Security. Call us: 516-694-0093

    ReplyDelete
  14. Realestatebydavidschoelles.com offers David Schoelles Real Estate, Cash for Homes at Arizona, Scottsdale AZ, and Phoenix AZ

    ReplyDelete
  15. johnniescarwashonoak.com offer Best Car Wash on Long Island, Detailing Centre, Car Detailing, Brushless Car Wash, Full-Service Car Wash, Car Detailing, SUV Detailing, Best Car Wash, Auto Detailing, SUV Detailing, Lease Return Detailing at Copiague NY, Lindenhurst NY, Amityville NY

    ReplyDelete
  16. Yankeeclippersbarbershop.com offers Barbershop, Men’s Haircuts, Straight razor cuts, Neck shave, Trendy haircuts, Barber, Straight Razor shaves at Augusta GA. Call us now: 706.496.3342

    ReplyDelete
  17. The Center for Body Wellness offers Massage and CBD Massage at Rochester NY. Call us now: 585-266-6730

    ReplyDelete
  18. HandRails | Security Cages | Steel Coating | Custom Ironwork | Welding at Tucson AZ

    ReplyDelete
  19. David Schoeless Plumbing, David Schoeless at AZ, Scottsdale AZ, Phoenix AZ

    ReplyDelete
  20. davidschoelles.net offersDavid Schoeless Plumbing, David Schoeless at AZ, Scottsdale AZ, Phoenix AZ

    ReplyDelete
  21. Carpet, upholstery cleaning, carpet stain, odor removal, carpet steam, ceramic tile, commercial carpet cleaning at mobile al

    ReplyDelete
  22. Kitchen cabinets and Kitchen cabinet supplier, remodeling, countertops, New Kitchen Cabinets, Wood Kitchen Cabinets

    ReplyDelete
  23. norwalkfloorsanding.com offers Wood Floor refinishing, Installation, Oak Floor Refinishing, Staining, Flooring Contractor, Wood Floor Sanding, Residential Wood Flooring in Norwalk CT

    ReplyDelete
  24. Fleet Tire Repair Service, Mobile Truck Tire repair, Fleet Roadside Assistance and Mobile flat Truck Tire repair at Queens NY

    ReplyDelete